Christmas Campaign

For the FoodWorks "Christmas Your Way" campaign, I developed a comprehensive suite of creative assets designed to inspire shoppers to celebrate on their own terms. The imagery focuses on vibrant Aussie staples - from Sarah's Perfect Pavlova to Jim's Legendary Roast Pork.

I led the visual direction from concept to execution, ensuring a seemless brand experience across physical in-store POS - including posters, recipe cards, decals, wobblers, and end signs - and a full digital rollout for social media, web, and e-commerce platforms.

The campaign centred on the "Christmas Your Way" theme, positioning FoodWorks as the ultimate destination for every families unique traditions.